DomainSponsor pioneered the offering of domain parking services in 2002 as a means to help owners of undeveloped domain names monetize the direct navigation traffic that was organically hitting their domains.
You may be asking yourself “Why Park My Domains with DomainSponsor”? The answer is simple. DomainSponsor offers sophisticated monetization technology, cutting-edge account management tools and helpful customer service from domain parking experts.
How does domain parking monetization work? When a direct navigation user lands on an undeveloped domain parked on DomainSponsor's platform, sophisticated technology displays tested and optimized keywords and ads that are directly related to what the user was hoping to find. As a result, the user is highly likely to click and end up as a conversion for the advertiser. Each time a user clicks on an ad, the parked domain owner earns PPC revenue.
DomainSponsor's account management tools make it easy to set-up, manage, and monitor the performance of each parked domain name. Plus, our expert, experienced support staff is ready to answer any questions you may have.
And best of all, DomainSponsor does not charge a penny for set-up or monthly fees for its pioneering domain parking service.
Oversee.net, DomainSponsor's parent company, has a very strong motivation to ensure maximum monetization on parked domains. It owns over 1 million undeveloped domains and hence relies heavily on DomainSponsor to maximize the monetization of the traffic hitting those domains. As a result, the team at DomainSponsor is constantly focused on providing the best possible domain parking technology and account management tools for itself and its clients.
What is Direct Navigation?
Direct navigation occurs when a user enters a website address (i.e. domain name) directly into their browser’s address bar.
For example, if a user is interested in finding fancy lighting fixtures, they might bypass the search engines and enter fancylighting.com directly into their browser address bar assuming that there will be a developed website offering what they are looking for.
Of course, not all website addresses are developed. That’s where DomainSponsor steps in, helping the owners of undeveloped domains earn revenue on this free organic traffic via its parked domain monetization service.
By using direct navigation, the user hopes to avoid taking the extra step and time required to run a search engine query.
Did You Know??
Each month, hundreds of millions of internet users from around the world use direct navigation to find desired products, services, and information.
Research studies have confirmed that these users have highly favorable conversion rates for advertisers. Why? Because they had very specific intent or motivations when they typed in the keyword-laden domain name in their browser address bar.
DomainSponsor’s domain parking platform uses semantic and behavioral algorithms to constantly optimize the keywords, ads and parked page layout in order to maximize clicks and hence maximize revenue for the domain owner.
Starting in the late 1990's, domain investors (a.k.a. Domainers) have been purchasing domain names containing various combinations of keywords that they believed would receive organic, direct navigation traffic.
Since 2002, the biggest and best domain investors have relied on DomainSponsor to generate domain parking PPC revenue on their undeveloped parked domains. Today, the parked domains on our network receive nearly 1 billion visits per month.